By on March 28, 2015

The German lubricant, adult toy and hygiene manufacturer, JOYDIVISION was established in 1994 by Oliver Redschlag. Like many start-ups, Oliver Redschlag worked from his garage, in his case designing and manufacturing Loveswings. Within weeks, he had revolutionized the market of Loveswings and overwhelming reviews were published in over 36 journals and magazines across the country.

By 1997 and now based in Hannover/Germany, JOYDIVISION developed and started shipping BIOglide – the first 100% all natural lubricant. This was followed a year later with the Soft-Tampon, the tampons without strings for hygienic intercourse during menstruation. JOYDIVISION are the only company to manufacture the string less Soft-Tampon which has allowed women to enjoy sports, spa & love anytime they want to, without a second thought.

In the year 2000, the first TV ads for Soft-Tampons were broadcasted across Germany and instantly increased demand, followed by the successful introduction of AQUAglide personal lubricant, which has now sold over a million times.

In 2005, JOYDIVISION introduced its own high-class silicone vibrator line – simply called ‘Joystick’. Joysticks convince with ergonomic design, trendy colour variations and intuitive one button control to ensure easy handling and uninterrupted pleasure. Made of premium quality medical grade silicone and free of softeners, they are body safe and skin friendly. The silicone quickly adapts to the body temperature to ensure a pleasant feeling upon insertion, are waterproof and whisper quiet.

In 2007, BIOglide safe is added to the product line, a HPV arrestive supported by an international study.
In 2011, JOYDIVISION introduced the world’s most discreet loveballs with the patent integrated loop and technology inside. Joyballs secret are comfortable to wear and quiet as a whisper and are an innovative adult product that has earned three awards including the reddot design award and the Delta Design award. Joyballs are made of skin-friendly, hypoallergenic and velvety-soft Silikomed® – making them dishwasher safe and usable with both water based and silicon based lubricants.
Joyballs are available in 8 different trendy color combinations, have been safety tested under highest German quality standards and with a diameter of 3,4 cm and a weight of 83 g, the Joyballs are designed to perfectly fit the female anatomy. With their innovative inner ball rotation and designed with comfort in mind, they provides the ultimate pelvic floor effect as well as soft stimulation.

In cooperation with the German BDIH (Association of Industrial Companies and Trading Firms for Pharmaceuticals), JOYDIVISION developed a new standard and seal of approval, “Natural Product – Standard approved by BDIH, specifically granted for selected medical devices meeting the requirements. After an extensive examination BIOglide is the first product allowed to carry the seal, guaranteeing the naturalness of a medical device.

Last year JOYDIVISION celebrated its 20th anniversary and expanded into the U.S. market by establishing a fully owned subsidiary in Atlanta, Georgia.

In addition to Soft-Tampons, toys and lubricants, JOYDIVISION have a huge range of fun and tasty oral sex gels and warming massage liquids WARMup which are shipped worldwide with a state of the art dispatching and delivery program.




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