LELO e le Storie Tese Campaign Wins Award

By on October 4, 2017

Milan / San Jose / Melbourne – LELO, the world’s foremost pleasure brand, is celebrating another in a line of recent successes with a win at the ‘Media Relations & Brand Storytelling’ at the 14th Press, Outdoor & Promotion Key Award, with the campaign LELO e Le Storie Tese.

The project was created and promoted by LELO with CHILIPR, a True Company brand, and Hukapan, the record label of Elio e le Storie Tese, one of the most popular comedy rock bands in Italy.

The results of LELO’s cooperation with the irreverent Italian band included a limited edition box containing the band’s new album, ‘Figgatta de Blanc’, and LELO’s SIRI, a massager that fits in the palm of your hand and vibrates in time to the sound of your favorite playlist or your lover’s voice.

The award, now at its 14th year and promoted by Media Key Events, aims to promote the creativity and effectiveness of Media Relations in outdoor communications, from events to promotionals operations.

The Internationl jury, composed of business marketing professionals and academics, chose LELO e Le Storie Tese as the best campaign in the Media Relations & Brand Storytelling category, for its spirit and its contiguity with the brand.

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