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LELO HEX™ Claims a Top Spot in Iconic Trophee de la Communication Award
Melbourne, – In a year full of accolades and acknowledgements, LELO once again announced a high honor in one of Europe’s most prestigious marketing awards, the Trophee de la Communication in glamorous Cannes.
LELO’s global launch of HEX™ Condoms was selected for recognition by an international panel of 170 industry experts and academics from a shortlist of over 800 campaigns, taking 3rd place over all.
LELO CMO Steve Thomson said: “Right up there with our historic Cannes Lions award, this nomination is a true testament to the hard work and bold marketing we implemented for the launch of HEX™. Just to be nominated for such an award, one of the most prestigious in the world, is an incredible achievement.”
It comes hot on the heels of LELO’s recent win in the PR and Marketing category of the Italian International Relational Strategies Grand Prix, for the partnership between the sound-activated SIRI™ 2 and leading Italian band Elio e le Storie Tese.
The final confirmation took place in the Pullman the Royal-Casino, Cannes Madelieu.
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