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LELO HEX Launches Major US Retailers

By on June 8, 2017

Stockholm/ San Jose/ Melbourne, – LELO today announced it had completed its nationwide expansion into all the biggest US retailers. As of today, HEX™ is now extended to thousands of Rite-Aid stores, all Target stores, as well as Walgreens and CVS online. As well as others, including the world’s largest chain store.

These partnership activations represent unprecedented mainstream success for a sexual health product. It’s taken HEX™ less than a year to dominate the shelves in some of the world’s biggest retailers.

The huge appeal of LELO HEX™ condoms is in its market-disrupting innovation, as well as the high-level, integrated PR and marketing campaign at launch. With the stated goal of shattering the inertia present in the condom industry and changing perceptions about condoms by re-engineering the condom itself, HEX™ has become a dependable, highly attractive, must-have item for the big retail brands.

The expansion’s completion comes as awards for both the design of HEX™ (A’Design Golden Award for product design) and the launch campaign (PRWeek Global Awards Winner for the category of Health) continue to roll in.

In less than a year, HEX™ has secured its position as undoubtedly the most successful new condom launch in recent history, with more than 12 million condoms sold since its launch last year.

LELO CMO Steve Thomson said: “It’s great to see how the customers and retailers alike are clamoring to get their hands on HEX™. For most of the world this feel like a sudden and overnight transformation of the condom industry, but we at LELO had been working on this for seven years before it even hit the shelves. We’re not surprised at its success, but that doesn’t make us any less proud of it. Once people try HEX, and feel the difference for themselves, they’re not going back to ordinary condoms again!”

Such mainstream appeal has also seen LELO making high-profile partnerships lately, including Magic Mike Live, co-directed and developed by Channing Tatum. LELO was a leading partner for the show’s huge Vegas launch event.
www.lelo.com

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