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LELO, The Museum Of Sex, & The City

By on January 6, 2017

Stockholm/San Jose/Melbourne, – Today LELO proudly announced a Valentine’s Day takeover in New York, the city that reinvented sex for our generation, celebrating with the launch of a new line of luxury gift sets.

As part of a partnership designed to bring sex and intimacy back to Valentine’s Day, LELO is taking over the windows of the Museum of Sex.

Perfectly situated on the iconic and hugely fashionable Fifth Avenue location, LELO has produced exclusive artwork to show that the concepts of LOVE and LUST are mutually dependant. The exhibition will run from January 3 until February 15, 2017.

In line with a number of related activities around the world, this campaign speaks volumes to the recent increased visibility and acceptance of sex and sexuality worldwide, and to LELO’s strength within that environment.
LELO CMO Steve Thomson said: “A partnership like this one is not just natural, it’s more relevant than ever. We’ll be highly visible to the residents of New York, with a positive message about the nature of love and its relationship with intimacy even while Trump is being sworn into office. No one seems to know what 2017 is going to hold, we just want to remind people of the inherent goodness of loving and being loved. Even while you’re madly in lust.”

The partnership also coincides with the launch of LELO’s latest new gift sets, each one themed to offer something to every potential type of customer.

The LOVE LUST Gift Sets themselves include:

Heaven Scent: A three-piece set including a candle and LELO’s exclusive and bestselling LILY™ 2 massager, as well as a bottle of personal moisturizer.

Open Secret: A light-bondage set including the pure silk INTIMA blindfold, SUTRA chainlink cuffs, and MIA™ 2, the powerful and discreet massager. There are also 12 aromatic rose petals that melt in the bath.

Alone Together: A couples’ set featuring the luxurious TOR™ 2 vibrating ring and the NOA™ wearable couples’ massager for simultaneous stimulation while having sex.

Only You: A gift set for her containing the long-time bestselling SORAYA™ massager, personal moisturizer and the luxuriant rose bath petals.

Vendors interested in stocking the best selling LELO products for Valentine’s period are advised to contact sales@lelo.com.

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