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Womanizer Release Premium Eco- The World’s First Eco-Friendly and Biodegradable Pleasure Air Toy

By on April 23, 2021

Sydney, NSW, – In line with this year’s ‘Earth Day’, Womanizer has launched a sustainable world first: Premium Eco. The first biodegradable and recyclable Pleasure Air toy. About seven years ago, Womanizer revolutionized the sexual wellness industry for the first time by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative “Pleasure Air Technology”, the brand has created a completely new category. With Premium Eco, Womanizer is now positioning itself more sustainably.

Premium Eco is available from 22 April 2021 and costs AUS $299.00.


Premium Eco is inspired by the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent of natural materials (mainly corn starch), making it biodegradable and recyclable. Premium Eco also features a replaceable and rechargeable battery, which extends the product’s runtime. Thanks to the modular design, the toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, Premium Eco also comes with a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual. With every purchase of the Premium Eco, Womanizer also plants a tree and works with One Tree Planted to do so.

Of course, Premium Eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium Eco has 12 intensity levels and is equipped with the Smart Silence function so the product doesn’t start stimulation until it makes contact with the skin. Until then it’s in standby mode.

To launch the Premium Eco, Womanizer has partnered with Eco-conscious couple Jessi and Millie to continue to destigmatize masturbation and sexuality and bring sustainable self-pleasure into the homes of more Australian women.“Living a sustainable and eco-friendly lifestyle is at the forefront of how we live. We believe we have a duty to care for the planet for our future children,” Jessi and Millie said.


“We have talked about the lack of eco-friendly pleasure products on the market for a long time. We are so proud to partner with Womanizer to launch a high-quality, environmentally friendly product. “Self-pleasure is so important, and we are massive advocates for sexual liberation and supporting all people to feel comfortable in their own bodies, so we are really excited that there is a product we feel comfortable in telling people about to explore their pleasure, responsibly,” they said.

At the end of March 2021, Womanizer launched a global crowdfunding campaign with a funding goal of USD $20,000 (approximately AUD $26,000) to set an example and show that sustainable toys are in demand and the future of the sexual wellness industry. In just 48 hours the campaign was fully funded which served as a clear indicator and confirmation that sustainability plays an enormous role in all areas of our lives and a rethink must take place in every industry. The entire amount will be donated to One Tree Planted.

According to Johanna Rief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown exponentially in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for future generations. Premium Eco is a first of many steps for Womanizer to make us more sustainable as a company.”

Product details:
• Material: Biolene
• Patented Pleasure Air Technology
• Smart Silence function
• Replaceable battery
• Recyclable due to modular design
• 12 intensity levels
• Splash-proof
• Price: AUD $299.00
• Color: Rose

www.womanizer.com

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